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updatedAt: 2025-06-10T23:43:36.000Z
agentTools:
  projectIndex: https://docs.supplierxm.salsify.com/llms.txt
---

# Retailers

## Exports

**What export formats does SupplierXM provide?**\
Our standard API format is JSON.\
For SFTP formats, please see the [dedicated section](https://docs.supplierxm.salsify.com/docs/retailer-1#sftp) .\
The SFTP and API JSON responses are identical.

**What type of information does the standard export provide?**	\
We recommend doing a delta export, which includes all products that have been shared and updated since the last export or a certain date and all newly created products.

SupplierXM provides all attributes that are not empty, not only the ones that were updated.

**What is the maximum number of products that can be retrieved using a product list API call?**\
The maximum is 500 products. If you need to retrieve more products, you can do several successive calls and specify the `limit` and `offset` parameters to retrieve the next products available.

You will find more details and best practices on the [Retrieve your first product](https://docs.supplierxm.salsify.com/docs/retrieve-product#retrieve-your-first-product) page.

**Do you export attributes when the data is empty?**\
No, unless the attribute was previously shared with a value.

**Do you export attributes when they have data, but it is not relevant for the SupplierXM product category?**\
No.

**How are media assets exported?**\
Media URLs are included in the JSON export of respective products.\
For other questions related to media, please visit the [Media assets](https://docs.supplierxm.salsify.com/docs/media-assets) page.

## SFTP

**What is the benefit of using an SFTP?**\
A SupplierXM SFTP account is required if a retailer wants to use a different format from the API JSON.

**What is needed to create an SFTP account?**\
The client (manufacturer or retailer) needs to provide the SupplierXM team with a minimum 2048 bits public SSH key. SupplierXM will then create the SFTP account and communicate the credentials to the client.

**How long does it take to create an SFTP account?**\
Less than 24 working hours once the SupplierXM team has been provided with the public SSH key.

**When are exports performed?**\
They are scheduled. Coordinate with the project team to determine the frequency (daily, weekly, monthly, etc.).

**Where are the exports saved?**	\
You can locate your exports in the SupplierXM SFTP in the '/download' folder.\
Uploading the export to another location is possible, but needs to be configured first.

**What export formats does Supplier XM provide?**\
For SFTP, the standard formats are XML and JSON. For any other format, please ask the SupplierXM team.

**How is media exported?**\
You'll find the media URL in the XML or JSON export of the respective product. The different available URL fields are detailed in the [Image attributes](https://docs.supplierxm.salsify.com/docs/media-assets#image-attributes) section.

Via SFTP or manually, it’s also possible to receive media assets in the following formats:

* A ZIP file
* A link sent by email (scheduled on demand, SupplierXM recommends a daily link)

For other questions related to media, please visit the [Media assets](https://docs.supplierxm.salsify.com/docs/media-assets) page.